A Tribute to the Year of the 11’s

27 Dec
Allergan, the Botox Company, has used the "Year of the Ones" as a cleaver marketing campaign. 
Many women refer to their glabellar fold (between the eyebrows) as looking like a "1", "11", or a "111".

As 2011 comes to a close, and the “Year of the Ones” is over, I thought I’d go over a timeline of events in the history of this product.  It’s been around longer than you think (almost 60 years)! 

1950:  Scientists discover that botulinum toxin can reduce muscle spasms

1960’s & 1970’s : Studies explore botulinum toxin as a treatment for strabismis (cross-eyes)

1988:  Allergan researches other medical uses of botulinum toxin

1989: Allergan introduces Botox™, the first botulinum toxin with dosing approved by the FDA to treat blepharospasm (eyelid spasms) and strabismus.

2000:  FDA approves Botox™ therapy for cervical dystonia (spinal chord problem)

2002:  FDA approves Botox Cosmetic™ (onabotulinumtoxin A), the same formulation as Botox™ with dosing specific to moderate to severe frown lines between the brow (the 11’s)

2004:  FDA approves Botox™ for severe underarm sweating (hyperhydrosis) when topical medicines don’t work well enough.

May 1, 2009:  FDA approves Dysport™ (abobotulinumtoxin) for the treatment of forehead and frown lines.

2010:  FDA approves Botox™ therapy for increased muscle stiffness in elbow, wrist, and finger muscles with upper limb spasticity.

October 15, 2010:  FDA approves Botox™ for migraine headache therapy.

July 21, 2011:  FDA approves Xeomin™ (incobotulinumtoxinA) from Merz Aesthetic for moderate to severe lines between the brows.

Future Uses…

Botox has been approved in other countries for adult post-stroke spasticity and equinus foot deformity, and is awaiting FDA approval in the U.S.

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3 Responses to “A Tribute to the Year of the 11’s”

  1. Phylicia Garcilazo January 3, 2012 at 6:36 am #

    I like this post, enjoyed this one regards for putting up.

  2. Bertha Sundet January 7, 2012 at 5:59 am #

    Outstanding post, you have pointed out some good points, I also think this is a very great website.

  3. Brigette Milite January 10, 2012 at 4:55 am #

    I dugg some of you post as I cogitated they were very useful invaluable

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